3rd + Taylor vs. Kalungi: which fits your stage?
Both work with B2B SaaS companies. Here's how the engagement models, pricing, and team structure actually compare — so you can pick the right fit, not just the best pitch.
3rd + Taylor: reduced retainers starting at $1,500/mo + revenue share, or one-time Campaign Engine packages from $8,500 — no long-term minimum required.
Kalungi: full-service fractional CMO + team starts at $45,000/mo with a 6–12 month minimum, plus 10–20% of ad spend; a lighter CMO Coaching product starts at roughly $2,500/mo.
3rd + Taylor runs hands-on campaign execution now; Kalungi installs a fractional CMO around its published T2D3 growth playbook.
Both serve venture-backed B2B SaaS companies — Kalungi typically works with companies under ~$30M ARR; 3rd + Taylor typically works with seed-through-Series-B companies and their VC operating partners.
How the pricing compares
3rd + Taylor's engagements start at $1,500 per month plus revenue share for early-stage companies, or as one-time Campaign Engine packages ranging from $8,500 to $39,500. Retained team support (Momentum) starts at $6,000 per month.
Kalungi's full-service offering — a fractional CMO plus a specialist team — starts at $45,000 per month with a 6-to-12-month minimum commitment, plus 10 to 20 percent of ad spend. Kalungi also offers a lighter, advisory-only CMO Coaching product starting at roughly $2,500 per month.
Who each is built for
3rd + Taylor works with venture-backed B2B tech companies from seed through Series B, and with the VC and PE operating partners overseeing them across a portfolio. The model is designed to let a company test or scale a GTM motion without a long-term commitment.
Kalungi is built for B2B SaaS companies generally under about $30 million in annual recurring revenue that are ready to install a fractional CMO and adopt Kalungi's T2D3 growth playbook over a longer engagement.
How the work gets delivered
3rd + Taylor's team runs hands-on campaign execution directly — the Campaign Engine — or embeds as a retained team (Momentum), reporting through monthly summaries and board-ready decks.
Kalungi installs a named fractional CMO who leads a specialist team on your behalf, centered on their published growth methodology.
Bottom line
If you need a lower-commitment way to prove out a campaign or GTM motion before committing budget, 3rd + Taylor's model is built for that. If you're ready to install fractional executive marketing leadership on a longer-term basis and have the budget for a $45,000+/month engagement, Kalungi's full-service offering — or its lighter CMO Coaching product — may be a better fit.